12-13 MAY 2021

What you should know before you start planning 



What you should know before you start planning

What’s it been like previous years?

Accountex is Europe’s largest annual business event where the accountancy and financial profession come together to shape the future of this rapidly evolving industry! 9,000 visitors will attend to meet and do business with over 200 cutting edge brands.

Latest Demo of new accountancy software and solutions. 

CPD accredited education programme with over 200 sessions. Covering Brexit, Cyber-Security, MTD, tax, the cloud with industry leading speakers 

BETT Exhibition London

Images taken direct from Accountex London

Exhibition Supporters

Images taken direct from Accountex London

the health and safety event

Images taken direct from Accountex London

Where’s the best place to book a space?

The show is hosted on South side of Excel exhibition centre.

The Front area is always dominated by large exhibition stand from some of the biggest players like Xero and Sage but there is a good range of stands size spread across the hall. Most of the Keynote Theatre are positioned around the permitter of the Hall with some large stand like Quickbooks locating themselves near these. You may wish to think about where your competitors are located and position yourself near them so that your customers can compare side by side. Think about how many of your stand sides are “open” it you have 2 sides of your stand open then customers see you from two aisles.

You do not have to go big to make an impression. The bigger the space the more money it costs to create something great. If you are going to make the investment in buying a stand space go for a stand size that leaves you enough money left over to build a knock out stand.
The extra money to go space only, and have a custom stand, will make you stand out and attract your future customers a lot better. Another option is to think about a bespoke custom modular stand that you will be able to use at other shows and following years at Accountex or other financial shows around the year spread the capital item across a number of years.

Look to book your stand space around the theatre areas not to close as people will by pass you quickly while exiting, also main isles or cross over points between Theatres. Looking for stand space near seating areas or coffee points it is a good opportunity for visitors to see you while they relax.
For further information please look at our Guide to Booking your Space.

Images taken direct from Accountex London

What’s the setup like?

We’d like you to choose us as your exhibition stand builders, because we know what we’re doing. The book in process can be long winded at the Excel and take a while. We’re used to it. This show gets busy, it’s always packed with contractors all wanting access at once and also other shows will be going on the same time.

If you have equipment on your stand this will also need to be booked in to gain access to the hall. We can help with this and even take it with us with the main stand to save time and worry with using external courier or haulage companies which are not use to the waiting and queuing at exhibition centres. You may need to hire AV as well to demonstrate your software or products we can help with this to being able to get you better rates than the official contractors.

Usually there’s things like lifting or working at height equipment required. We’re in a fortunate position where we’ve built up good contacts to get the best rates and share equipment required that we may usually have to pay for. Parking’s also expensive, make sure you make the most of any free parking offered as part of your deal.

Is it worth getting any extras?

There are some things that sometimes you just don’t think of when you planning to exhibit at an event, but some things you just can’t live without. Wi-fi is one of them, along with electricity.
We will take a detail brief from you so know what you need and we can help you book everything you need.

Getting the right amount of electricity booked is so important. The cost for electric is expensive so ordering the right amount is important. Too much and you are paying way over the odds and ordering too little will mean the electrical fuse will flip and leave the stand in darkness and you screen not working. You will then be left with expensive on site up grades from the organisers.

Internet is another thing to consider 4g is ok for browsing but it can go wrong and signals can drop especially when thousands of visitors jump on it all at the same time. So if you are doing demo you will need to purchase Internet access from the organisers and this is expensive so we can help with solutions.

This is also a show where people love a freebie – even if it’s just a pen, get some made – they’ll help get people to your stand. We can also help with other ideas to promote your stand. To help you stand out you could also invest in a hanging display – you’ll need to book the install from the organiser directly, but we can help you with that.

Take-down and Hotels

Taking a stand down is always far far quicker than building it, but it takes a while for you to be allowed in the queuing system. This is where we can take the hassle away from you. We will take down the stand and we can even deliver your products and literature back to you, so you can get off on time when the show finishes. We can discuss options for hire or purchase of furniture and equipment. Either way, we’ll manage things every step of the way for you.

Hotel rooms can get book up a year in advance so make sure you book your hotel rooms as soon as you can, even before you confirm your space. There are all the usual hotel chains around the Excel centre with easy walking distance which is great when you have had a long day on the stand. A few things to consider when looking at hotels is to check which entrance they are near the East or West as it is a long walk back if you go the wrong way. Hall 7 is near the West Entrance. If you are driving see if the hotel has parking availability and how much the parking is compared to the exhibition centre parking. The Excel exhibition parking charge a daily fee so it doesn’t matter if you are there an hour or 24 hours its the same price. 

If you’re on a budget try looking at hotels close to the docklands light railway line (DLR), that way you save on parking at the venue by travelling in on the DLR, the Primmer Inn at Beckton – takes about 15 mins by DLR  and has a supermarket nearby for last minute stand essentials. Sometimes you don’t need that expensive luxury if you’re only going to be in there to sleep. 


Unit 2 Houghton Hill Industries, Houghton,

Huntingdon PE28 2DH, UK
01480 492111


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Unit 2 Houghton Hill Industries, Houghton, Huntingdon, Cambridgeshire. PE28 2DH,


01480 492111

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